VERONICA RAFA
Graphic Designer. Illustrator.
verronicarafa@gmail.com
Promisscuous

 



This is one of the favourite designs I've done. proMISScuous or Ladacznica, as called in Polish, is a book about stereotypes of femininity and the psychological theory of ambivalent sexism. The main problem presented inside is that women are treated as saints or sluts. These polar differences inspired me to use juxtaposition and contrast when working on the narrative. The book plays with the idea of sexism using typographic elements and emotionally charged vocabulary. The design is suggestive but open to interpretations.